3 Essential Components for SEO
Search engine optimization can be rather tough for some people. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. Some people rely on some methods, others pursue different ones. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Still, SEO is not just one strategy. It is a much larger system of strategies. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – use WordPress, create an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will mean less time and money spent later if you have to fix something.
SEO companies, for example Mississauga, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? It s true. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, isolate the slow loading issue. Use a speed testing softwaresuch as Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good SEO Mississauga Triple Agent.
Get Help with SEO Today
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. SEO Mississauga Triple Agent, to expand your authority and web presence.